Ife started out designing posters for campus shows and community events in Ibadan. Ten years on, she leads Oriki Studio, an independent practice working with founders across Africa and beyond.

Her process is slow at the start and fast at the end: listening closely, asking better questions, then building identities that are simple to use and hard to forget.

Away from client work she teaches, writes about craft and runs Open Canvas, a free programme for young women starting out in design.